Promotional Marketing discusses the pros and cons of recruiting “likes” by offering users something in return (e.g. freebies, contest entry) — and what sort of loyalty you can expect in return.
Want more to like? Social media superstar Dave Kerpen explains in greater detail likeability and other related issues in Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks).
Watch this video to Learn More about how Likeable Social Media is changing the world.