Nonprofit social media marketing is not the same as major corporate or brand marketing. No one understands that better than Heather Mansfield of Nonprofit Tech 2.0 and DIOSA Communications. Heather has been helping nonprofits use social media to achieve their goals for many years. And in her new book, Social Media for Social Good, she divulges some of the secrets that have helped nonprofits like UNICEF, NPR, and Greenpeace reach consumers efficiently and effectively.

The book’s not on shelves until September 2011. But in an exclusive sneak preview for LearnMore readers, here are “5 Ways to Grow Your Nonprofit’s Facebook Fan Page.”