The New York Times, USA Today, and The Denver Post loved Likeable Social Media by Dave Kerpen — and enough of you agreed to make the book a bestseller!  But going from idea to book to “must-read” is a long road — one which Megan McMahon of Likeable Media helps us navigate through the magic of social media. (We especially like Tip #2, which reflects the key concept behind Likeable Social Media, Show the Love)

“[Here’s] how we did it: For every article of Dave’s that was shared or re-tweeted, @Likeablebook was saying thank you. For every review we received, @Likeablebook was saying thank you. One of the most important phrases in social media is thank you  — and without a doubt every person that gave Likeable Social Media accolades was recognized via Twitter.”

For more tips, trials, and truths about being a likeable marketer and professional, check out the Likeable Blog.