There’s an adage in business, “don’t tell; SHOW” – and this is the driving principle behind McGraw-Hill Professional’s Enhanced eBooks.

As eBooks work their way into our daily lives, the next generation of digital media – the enhanced eBook – is taking things to the next level. Leading the way, McGraw-Hill, a force in eBook publishing and distribution for more than a decade, is pleased to announce its first wave of enhanced eBooks that feature embedded media, including expert-driven tutorials; audio-enhanced language learning modules; and rich diagrams that illustrate concepts described within the books.

“Enhanced eBooks let us provide richer, more targeted and ultimately more valuable content to our customers,” says Laura Friedman, Publisher, Digital Products and Services.   “These new tools allow us to redefine what a book can offer. We can provide content in the format most appropriate to the material — it unleashes a world of possibilities.”

Available now, the first wave of enhanced eBooks — all fully compatible with iPad, iPhone, and iPod Touch devices. The list includes:

*Global bestsellers The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs, which feature video clips of author Carmine Gallo demonstrating the dynamic strategies that Steve Jobs used to make Apple the most valuable brand in the world

*Dynamic editions of the top-selling IT certification guides, CompTIA A+ Certification Study Guide, Seventh Edition, CompTIA Network + Certification Study Guide,  Fourth Edition, and the newest certification exam prep resource, CompTIA Security+ Certification Study Guide — all of which which all deliver hundreds of practice questions embedded into the content, as well as certcam videos demonstrating key princlipes and exercises from the book

*Enhanced eBooks from the bestselling Schaum’s Outlines series, including, Probability & Statistics, Calculus, PreCalculus, and Principles of Accounting — that simplify even the most difficult concepts with engaging videos of in which instructors whiteboard solutions to key supplementary problems

*Language study enters the Enhanced eBook age with interactive editions of the bestselling language learning series, Practice Makes Perfect, Spanish Verb Tenses and Spanish Pronouns and Prepositions allow the reader to hear answers in all exercises in Spanish


See the Enhanced eBooks difference at work. Watch Steve Jobs and learn how to “Plan in Analog”: