The corporate, tech, and cultural worlds are in an upheaval over Steve Jobs’ announcement that he would be stepping down as CEO of Apple. Jobs pioneered innovations that will be remembered for centuries to come. So what’s to come of Apple and how will new CEO Tim Cook continue in Jobs footsteps? Carmine Gallo, author of The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs, outlined Jobs’ 7 Principles of Innovation in his books. But what is the #1 piece of Jobs-ean wisdom Cook should embrace?

In his article on the Apple transition, Carmine Gallo reveals the #1 Jobs strategy:

“There’s one story that I think sums up Steve Jobs’ career at Apple.  An executive who had the job of reinventing the Disney Store once called up Jobs and asked for advice.  Steve’s advice?  Dream bigger. I think that’s the best advice he would give us today and the advice he will continue to offer to Apple as its Chairman.  See genius in your craziness, believe in yourself, believe in your vision, and be constantly prepared to defend those ideas.  Because it’s those ideas that could potentially change the world.”

Dream bigger. Will Tim Cook be able to live up to Steve Jobs’ legacy and steer Apple toward even greater innovation?