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Monthly archive September, 2011
Forget the Elevator Speech

Forget the Elevator Speech

“Elevator speeches” may work for some professionals, but if you’re salesperson, you need to get off the elevator.” This, according to the legendary sales trainer and author, Stephan Schiffman. And in 25 Toughest Sales Objections, Schiffman shares his secret for making your  30-second commercial stick:  LearnMore
What's Driving Today's Markets--and What's To Come

What’s Driving Today’s Markets–and What’s To Come

This year’s JOIM Fall Conference, co-sponsored by McGraw-Hill Professional, will feature presentations on Market Microstructure and Neuroeconomics–two forces that are shaping the markets of today and tomorrow.  LearnMore
Help for NewsCorp, BP (and perhaps your business?)

Help for NewsCorp, BP (and perhaps your business?)

You hear the names in the news everyday — Solyndra solar panel company under investigation, NewsCorp‘s phone hacking scandal, Toyota product recalls.  Not all brand disasters have to be a BP- or Goldman Sachs-sized scandal. No company is immune.  LearnMore

Your Organization Needs Entrepreneurs

Entrepreneurs are risk-takers. They enjoy they rewards and freedom that come with being their own bosses (and answering to no one). So why add this element t0 your organization?   LearnMore

What does YOUR personal brand say about you?

Most of us fully appreciate the importance of a brand to a luxury hotel chain like the Ritz Carlton, an online service like Zappos, or a new product like the iPad.  But what does it mean to have a personal brand?  And why do you need a brand, anyway?  LearnMore

Netflix Apologized, but Customers Are Still Angry. Now What?

Yesterday, Netflix co-founder Reed Hastings sent out an e-mail to over 25 million subscribers, apologizing for the way the DVD rental and streaming service giant handled announcements of both a 60% price increase and a split in its service option plans.  Yet today the media reports that customers are still angry. Why?  LearnMore
Connect with TAB at Maker Faire NYC!

Connect with TAB at Maker Faire NYC!

        It’s been called everything from the a “celebration of the spirit of invention” to a nerd-Woodstock. And it’s happening  this weekend (in the shadow of the fabled Unisphere, no less…)  LearnMore

Help for Small Business-Owners in Need of E-Commerce and Web Strategy

According to Small Business Trends and the Small Business Authority, the typical small business-owner is lacking in e-commerce skills. But you’re not the typical small business owner, are you?  LearnMore
Are you a foursquare Power Business?

Are you a foursquare Power Business?

We’ve all heard about how foursquare is changing the way we check in, but who really understands The Power of foursquare?  LearnMore
Listen and Learn with the Free Audio Study Player

Listen and Learn with the Free Audio Study Player

Sometimes, hearing is believing.  LearnMore

Social Media for Social Good Book Tour Hopes to Raise $30,000 for Nonprofits

In possibly the first-ever book tour organized as a fundraiser, Heather Mansfield, author of Social Media for Social Good: A How-To Guide for Nonprofits, is set to begin a book tour on September 22 in Collingswood, NJ (just outside Philadelphia) that also doubles as a 5-hour social and mobile media training for nonprofits.  LearnMore
Safeguarding the Skies--Informed and in Control

Safeguarding the Skies–Informed and in Control

In air travel and facility safety, the lessons of the past decade have been hard but have paid off in new maintenance and flight technologies, and more rational, streamlined regulations and security measures.  LearnMore