Most of us fully appreciate the importance of a brand to a luxury hotel chain like the Ritz Carlton, an online service like Zappos, or a new product like the iPad.  But what does it mean to have a personal brand?  And why do you need a brand, anyway? Suzanne Bates, author of Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader, walks us through how to create, maintain, and build a personal brand that will surely skyrocket your success!  See below for a recent roundup of Suzanne’s great advice:

Chief Learning Officer featured a 4-page Q&A with Suzanne on how to help leaders and learners brand themselves.

Suzanne wrote an article for’s Bullish on Books on developing your brand: what is the conversation people are having about you?

Check out Suzanne’s posts on The CEO Refresher about the importance of blogging and what to do when faced brand disasters.


To learn more about Suzanne and her newest book, click here.