Rappaport; Harvard Business Review; 0071736360 ' Saving Capitalism from Short-Termism; #OWS;

Alfred Rappaport, author of "Saving Capitalism from Short-Termism"

Alfred Rappaport, Leonard Spacek Professor Emeritus at Northwestern University’s Kellogg School, isn’t one to shy away from taking the big-picture view of the economy. In his latest book, Saving Capitalism from Short-Termism: How to Build Long-Term Value and Take Back Our Financial Future. Rappaport outlines a plan for getting businesses to focus on value creation and other long-term goals, rather than focusing too closely on quarterly results and short-term shareholder demands.

Blogging for Harvard Business Review.com’s The CEO’s Role in Fixing the System forum, Rappaport expands on a key element of CEOs’ responsibilities, and  in an article titled, “Doing the Right Thing and Self-Interest,” he identifies and explains the ” two essential steps” CEOs must take now “to fix the corporate system.”

Read here to Learn More about the role effective leaders must play in developing business objectives — and, just as important, making these goals relevant to all, so they “align with everyones’ self-interest.”