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Monthly archive January, 2012
AccessEngineering Retools to Serve Today's Users

AccessEngineering Retools to Serve Today’s Users

Since its launch six years ago, McGraw-Hill’s AccessEngineering has served an enthusiastic and growing community of engineering faculty, students, and professionals   LearnMore
Optimization, the Executive’s Trusted Advisor

Optimization, the Executive’s Trusted Advisor

“Optimization is very tangible and extremely valuable and I pity the companies that have to compete against it,” author Steve Sashihara told Investor’s Business Daily. So what exactly is optimization and why is it a revolution in decision making for organizations?   LearnMore
Creating "Magical" Customer Service, The Disney Way

Creating “Magical” Customer Service, The Disney Way

The Walt Disney Company has made its founder’s core philosophy — “Dream, Believe, Dare, Do” — the foundation of a commitment to creating customer experiences that are second to none.  LearnMore
Mark Schaefer Named One of Forbes's "Top 50 Social Media Power Influencers"

Mark Schaefer Named One of Forbes’s “Top 50 Social Media Power Influencers”

As author of Return on Influence, the first full-length exploration of how companies and individuals are finding and leveraging social media “superconnectors” to boost brand awareness, Klout scores, [and, hopefully, sales], Mark Schaefer doesn’t just talk the talk.  LearnMore
Learning from Dietrich Mateschitz, the Man Who Energized Red Bull

Learning from Dietrich Mateschitz, the Man Who Energized Red Bull

When people think energy drink one of the first things that comes to mind is “Red Bull.”  How did this brand become ubiquitous?  LearnMore
Understand the Psychology of Wealth

Understand the Psychology of Wealth

  It’s a classic chicken-or-the-egg situation: For most people, an increase in self-esteem and self-worth is a necessary condition for increasing wealth; on the other hand, greater wealth is often a prerequisite to building self-esteem and self-worth. Break free of this paradox!  LearnMore
Do You Fail to See the Poison Inside the Shiny Apple?

Do You Fail to See the Poison Inside the Shiny Apple?

In the classic fairy tale Snow White and the Seven Dwarfs, the evil Queen arrives at Snow White’s cottage disguised as an old peddler. Despite being warned by the seven dwarfs to not open the door for anyone or accept any gifts, Snow White answers the door. The Queen uses the girl’s naiveté against her...  LearnMore
McGraw-Hill Creates iPad Edition of the World's Most Influential Medical Textbook

McGraw-Hill Creates iPad Edition of the World’s Most Influential Medical Textbook

Harrison’s Principles of Internal Medicine now available with unprecedented interactivity  LearnMore
"Get Out There and Do Some Good!"

“Get Out There and Do Some Good!”

As quality innovation expert Jim Adams sees it, “these days we seem to be focused more on the new and the different and short-term profits, than on the good.”  LearnMore
Digital Deeds, Digital Hugs and More: The Erik Qualman #MHBizLive Twitter Chat Recap

Digital Deeds, Digital Hugs and More: The Erik Qualman #MHBizLive Twitter Chat Recap

If you missed the first #MHBizLive Twitter chat with Digital Leader author Erik Qualman on January 19, you missed a discussion  of digital legacy, inspiring leadership, and paying it forward in a digital world. Luckily, you can get the full chat contents here  LearnMore
Creating a More Engaged and Productive Workforce Today

Creating a More Engaged and Productive Workforce Today

Kevin Sheridan, author of Building a Magnetic Culture — a New York Times, USA Today, and Wall Street Journal bestseller — believes that employee engagement really isn’t all that different from any other relationship in life.   LearnMore
Announcing Secure Beginner's Guides

Announcing Secure Beginner’s Guides

  McGraw-Hill, publisher of the acclaimed Hacking Exposed series, introduces a new source for trusted, hands-on coverage of current and emerging security topics: Secure Beginner’s Guides.  LearnMore