As quality innovation expert Jim Adams sees it, “these days we seem to be focused more on the new and the different and short-term profits, than on the good.” In his new book, Good Products, Bad Products, the bestselling author and Stanford professor argues that the only way to capture competitive global advantage is to compete on quality in the products we make. In this book trailer, Adams shares his insights on product, design, and innovation, and shows why improving product quality is a universal win—to producers, users, individuals, groups, organizations, nations, the human race, and the ecosphere.

 

Higher-quality products mean higher-quality competitiveness, which means higher quality of life for everyone. So as Jim says “Get out there and do some good!” For more information on Jim and quality innovation, check out his blog, People and Products.