Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing; Mark Schaefer; 0071791094As author of Return on Influence, the first full-length exploration of how companies and individuals are finding and leveraging social media “superconnectors” to boost brand awareness, Klout scores, [and, hopefully, sales], Mark Schaefer doesn’t just talk the talk. So when Forbes.com was compiling their list of the Top 50 Social Media Power Influencers, they put Schaefer in this rarified group, along with the likes the ubiquitous former Apple evangelist, Guy Kawasaki, Ford Motor Co.’s tireless social media head, Scott Monty, and other big-platform social media superstars. That’s quite a return on influence…

Learn More. Click here for the complete list and an explanation of what makes one a social media power influencer.