We are at the cusp of a marketing revolution. And it is being led by YOU. Facebook has more than 800 million Friends. Over 100 million active users are logged onto Twitter. LinkedIn has attracted more than 150 million professionals in over 200 countries and territories to connect.. What does it all mean? Thus far, businesses and individuals have measured their success and popularity based on the number of followers and fans, likes and retweets; but no true measure existed to see how engaged and influential a brand or individual really was. Until now.

Even if you’re only slightly active on social media platforms, you’re being scored and evaluated every day by a host of new companies like Klout, and even some well-known brands. Not sure how to handle this information? Fear not: The new guide to social media scoring is coming to a blog near you!  In his new book, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, Renowned marketing consultant, Mark W. Schaefer delivers solutions on how to identify today’s biggest “influencers,” and leverage the world’s most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz,and  new sales.

Mark will be hitting the blogosphere in book reviews and with Q&As, excerpts, and exclusive content about how to attain true social media ROI. Join us as the Return on Influence Blog Tour rolls on. Share your review with @MHBusiness or Tweet us using the hashtag #ReturnOnInfluence, and we’ll add you to the tour route!

**Did you miss Mark on CBS-TV “This Morning” on Monday, 3/26? Catch up here!**

Coming up: watch for Mark’s interview with Z100’s Elvis Duran & The Morning Show (late April)!

Mark discusses why this is the age of the “Citizen Influencer” in 60 seconds here:

Why is clout (and Klout!) important? Find out in this video:

Stay tuned for more interview, reviews, and podcasts with Mark! You can also visit his website to learn more and keep up to date on his events.