Thank you for joining us for the first law of subtraction. Tune into the video below as Matt May, author of The Laws of Subtraction explains how what isn’t there can often trump what is.
“When you reduce the number of doors that someone can walk through, more people walk through the one that you want them to walk through.”
Can you think of another example when what isn’t there overcomes what’s there? How about the FedEx logo? Learn more from here: http://www.fastcodesign.com/1671067/the-story-behind-the-famous-fedex-logo-and-why-it-works