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Monthly archive October, 2014
5 Attributes of a Transformational Vision

5 Attributes of a Transformational Vision

Excerpt from Becoming Your Best by Steve Shallenberger. A vision can be transformational. When you have a clear, compelling vision, you transform the effort, the conversation, and the results of not only your own life, but the life of your organization—whether that organization is a company, a community, a team, or a family. One of...  LearnMore
The 4 P’s of the Global Content Marketing Cycle

The 4 P’s of the Global Content Marketing Cycle

Excerpt from Global Content Marketing by Pam Didner. In the context of this book [Global Content Marketing], there are 4 P’s to creating a successful global content marketing effort. This model of 4 P’s focuses on the stages of building a global content marketing plan that connects business with customers: Plan, Produce, Promote and Perfect....  LearnMore
The Common Traits of Successful Bloggers

The Common Traits of Successful Bloggers

Abbreviated excerpt from Born to Blog by Mark Schafer and Stanford Smith. After four years of patient and consistent blogging about issues in his industry, biotech, Raman Minhas felt that he was spinning his wheels. “I had built up a blog readership over that period of about 1,000 readers,” the U.K.-based physician said. “And I...  LearnMore