SUMMER PREVIEW SERIES
McGraw-Hill is excited to publish some wonderful and innovative new titles in the coming months. Here are a few highlights and FREE content from our books!
IMPOSSIBLE TO IGNORE: Creating Memorable Content to Influence Decisions
This book is a groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore using the latest in brain science. Audiences forget up to 90 percent of what you communicate, and this is a practical step-by-step guide that will show business professionals how to control the 10 percent that audiences do remember by creating content that attracts attention, sharpens recall, and guides behavior toward a desired action.
A practical guide illustrating the foundational practices new managers need to drive business success. It provides first-time managers the knowledge and tools to advance their careers by building a solid team, department, or organization and by teaching the ins and outs of management, including understanding organizational design, building and utilizing teams, and managing people up, down, or across organizational lines. READ HERE
A mindful guide for using our minds to win the games our brains are hardwired to play on us. In a 10-year study involving hundreds of interactive creative problem-solving sessions, renowned business strategist and author Matthew E. May gave over 150,000 professionals a simple thought exercise, finding that less than 5% arrived at the best and most elegant solution. The evidence he collected points to 7 observable thinking flaws, hard-wired in the human brain that can lead to business failure. He uses neuroscience and psychology to explain these fatal flaws, and offers a fresh spin on the traps that cause innovators, product designers, and business strategists to find solutions for complex, real world problems. READ HERE
The eagerly awaited follow-up to Predictable Revenue, the breakout bestseller hailed as the Silicon Valley sales bible (Inc.com). This powerhouse of a book shows B2B sales organizations how to generate new opportunities, build sales consistently, and focus on high revenue accounts with higher probability. It is the most reliable and predictable prospecting system available, developed by the coauthor of the bestselling Predictable Revenue and the author of the international bestseller How to Deliver a TED Talk.