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Monthly archive August, 2016
An Analogy is Like a Doorway to "Aha!"

An Analogy is Like a Doorway to “Aha!”

Adapted from Communicate to Influence: How to Inspire Your Audience to Action, by Ben and Kelly Decker. An analogy is a comparison that reveals an underlying (and surprising) commonality between two dissimilar objects or ideas. Analogies use familiar examples to explain ideas and concepts that are less easily understood. They are concrete and matter of...  LearnMore
The Blueprint That Fixed a Doomsday Scenario

The Blueprint That Fixed a Doomsday Scenario

From the book SECOND SHIFT: The Inside Story of the Keep GM Movement. (Or you can watch the trailer for the companion PBS documentary, also entitled Second Shift: http://www.secondshiftfilm.com/) The problem: Saving the Lansing, Michigan, region from a doomsday scenario, where the major manufacturer in the region (General Motors) would be closing its plants and...  LearnMore
Is Your Job a Chore, a Career, or a Calling?

Is Your Job a Chore, a Career, or a Calling?

From the acclaimed book Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment, by Tal Ben-Shahar: The psychologist Abraham Maslow once wrote that “the most beautiful fate, the most wonderful good fortune that can happen to any human being, is to be paid for doing that which he passionately loves to do.” It is...  LearnMore
A Crash Course in Copywriting

A Crash Course in Copywriting

Excerpt from Words that Sell, 2E; More than 6,000 Entries to Help you Promote Your Products, services, and Ideas by Richard Bayan. An advertising copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is...  LearnMore
Want to Succeed? Focus on Where You Want to Go

Want to Succeed? Focus on Where You Want to Go

Adapted from Mind Gym: An Athletes’ Guide to Inner Excellence, by Gary Mack. When a weekend golfer arrives at a water hole what is the second thing he does after fishing an old ball—a water ball—out of his bag? Stepping to the tee he tells himself, “Don’t hit it inthe water.” What we’ve learned in...  LearnMore
Overcoming the Terror of "Small Talk"

Overcoming the Terror of “Small Talk”

Adapted from How to Talk to Anyone by Leil Lowndes. Someday, scientists say, communications fears may be treatable with drugs. They’re already experimenting with Prozac to change people’s personalities. But some fear disastrous side effects. The good news is that when human beings think, and genuinely feel, certain emotions—like confidence that they have specific techniques...  LearnMore
Will You Have Enough Leads to Meet Your Quota This Month? Here's How to Be Sure

Will You Have Enough Leads to Meet Your Quota This Month? Here’s How to Be Sure

Guest post from Marylou Tyler, founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group and bestselling author.  Her latest book, Predictable Prospecting will be in stores August 2016. Missing your sales quota is awful. Which excuse do you use?: “My quota is too high” “It’s really slow right now” “I’ll get ‘em...  LearnMore

Neuromyelitis Optica

Dr. Stephen Hauser, Neurology editor for Harrison’s Principles of Internal Medicine, discusses Neuromyeltis Optica, and its epidemiology, cause, and management, and its relation to underlying systemic autoimmune diseases Visit http://HarrisonsIM.com to watch more videos from Dr. Hauser and the authors of the 18th edition of Harrison’s Principles of Internal Medicine.  LearnMore