Region:
Sales & Marketing
3 Ways to Effectively Lead Through Changing Times

3 Ways to Effectively Lead Through Changing Times

A fresh voice on leadership and a senior leader at one of the world’s largest communications networks, Elise Mitchell author of Leading Through the Turn reveals why success comes by focusing on the journey, not just the destination. May you live in interesting times. I’ve never been sure if that’s a blessing or a curse. But the...  LearnMore
6 THINGS TO LEARN FROM APPLE’S MARKETING

6 THINGS TO LEARN FROM APPLE’S MARKETING

The most important thing Apple’s success teaches us is not how to build a better product but how to build a better image. Apple’s innovation is more in how it conceives and markets itself than in its products. Apple didn’t invent the PC, MP3 player, smartphone or tablet. They took existing concepts and used a...  LearnMore
The 2 Key Lessons to Create Customers-as-Partners

The 2 Key Lessons to Create Customers-as-Partners

From The Startup Equation: A Visual Guidebook for Building Your Startup, by Steven Fisher and Ja-Nae Duane When you begin building relationships between your business and customers, understand that there are really two ways to create that relationship. Staying Casual: You have something a potential customer may need. You make the sell and an exchange...  LearnMore
8 Ways to Better Engage Your Customers

8 Ways to Better Engage Your Customers

Excerpted from THE COMMUNICATION CLINIC: 99 Proven Cures for the Most Common Business Mistakes, by Barbara Pachter and Denise Cowie. Ways to Engage with People—for People Who Don’t Like to Engage! My customer complained to my supervisor that I answered the phone, “Yeah. What’s up?” I was told that if I wanted to move up...  LearnMore
5 Things Your Bank Won't Tell You

5 Things Your Bank Won’t Tell You

From Building Wealth One House at a Time, Updated & Expanded, by John Schaub. When I started investing in houses, I was a self-employed real estate salesman with no steady income. Not one banker in my town would loan me money to buy property. As it turned out, that was a key to my success....  LearnMore
How Companies Are Mastering Disruption In the Workplace

How Companies Are Mastering Disruption In the Workplace

Article by Jeanne C Meister and Kevin J Mulcahy, Co-Authors, The Future Workplace Experience: 10 Rules For Mastering Disruption in Recruiting and Engaging Employees.  The future is happening now. It’s not waiting for you or your organization. In times of constant and accelerated change, organizations that do not adapt, that do not anticipate the future and...  LearnMore
An Analogy is Like a Doorway to "Aha!"

An Analogy is Like a Doorway to “Aha!”

Adapted from Communicate to Influence: How to Inspire Your Audience to Action, by Ben and Kelly Decker. An analogy is a comparison that reveals an underlying (and surprising) commonality between two dissimilar objects or ideas. Analogies use familiar examples to explain ideas and concepts that are less easily understood. They are concrete and matter of...  LearnMore
Is Your Job a Chore, a Career, or a Calling?

Is Your Job a Chore, a Career, or a Calling?

From the acclaimed book Happier: Learn the Secrets to Daily Joy and Lasting Fulfillment, by Tal Ben-Shahar: The psychologist Abraham Maslow once wrote that “the most beautiful fate, the most wonderful good fortune that can happen to any human being, is to be paid for doing that which he passionately loves to do.” It is...  LearnMore
A Crash Course in Copywriting

A Crash Course in Copywriting

Excerpt from Words that Sell, 2E; More than 6,000 Entries to Help you Promote Your Products, services, and Ideas by Richard Bayan. An advertising copywriter uses words as tools to persuade and motivate an audience. You persuade your readers that you have something valuable to offer; you motivate them to acquire it for themselves. This is...  LearnMore
Want to Succeed? Focus on Where You Want to Go

Want to Succeed? Focus on Where You Want to Go

Adapted from Mind Gym: An Athletes’ Guide to Inner Excellence, by Gary Mack. When a weekend golfer arrives at a water hole what is the second thing he does after fishing an old ball—a water ball—out of his bag? Stepping to the tee he tells himself, “Don’t hit it inthe water.” What we’ve learned in...  LearnMore
Overcoming the Terror of "Small Talk"

Overcoming the Terror of “Small Talk”

Adapted from How to Talk to Anyone by Leil Lowndes. Someday, scientists say, communications fears may be treatable with drugs. They’re already experimenting with Prozac to change people’s personalities. But some fear disastrous side effects. The good news is that when human beings think, and genuinely feel, certain emotions—like confidence that they have specific techniques...  LearnMore
Will You Have Enough Leads to Meet Your Quota This Month? Here's How to Be Sure

Will You Have Enough Leads to Meet Your Quota This Month? Here’s How to Be Sure

Guest post from Marylou Tyler, founder of Strategic Pipeline, a Fortune 1000 sales process improvement consulting group and bestselling author.  Her latest book, Predictable Prospecting will be in stores August 2016. Missing your sales quota is awful. Which excuse do you use?: “My quota is too high” “It’s really slow right now” “I’ll get ‘em...  LearnMore