Region:
Sales & Marketing
Winning the Brain Game

Winning the Brain Game

From Matthew E. May, author of “Winning the Brain Game” What do most people do when handed a tricky problem to solve, one that requires a wee bit of the Apple tagline (think different)? I’m fairly confident that I know the answer. I’m confident because for over ten years now I’ve been giving business professionals...  LearnMore
Sneak Peek at the New Edition of a Classic Bestseller- Million Dollar Consulting!

Sneak Peek at the New Edition of a Classic Bestseller- Million Dollar Consulting!

First published in 1992, Million Dollar Consulting has influenced and inspired generations of consultants and entrepreneurs around the world. In this revised fifth edition, the Rock Star of Consultancy, Alan Weiss provides his time-tested model to create a successful consulting business, updated to reflect and incorporate the many changes in the consulting and coaching landscape...  LearnMore
Starbucks: From Tasting Rooms to Cup Sleeves, It's All in the Details

Starbucks: From Tasting Rooms to Cup Sleeves, It’s All in the Details

The world’s largest Starbucks is scheduled to open in Manhattan – Starbucks Reserve Roastery and Tasting Room. What’s left for Starbucks management to worry about, once they have attended to the details of the in-store environment, product quality, ongoing training, and the creation of a playful culture? The answer, as you might have guessed, is...  LearnMore
Improve Sales in a World Demanding Change

Improve Sales in a World Demanding Change

Q&A with BTS Executives Lou Schachter and Rick Cheatham, co-authors of Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change. Q: BTS is specialized on helping its customers to improve and accelerate their business results; in order to do that, your methodologies evolve at the same pace as the market does, or even faster....  LearnMore
Infographic: 8 Unique Challenges in Enterprise Selling--and How to Overcome Them

Infographic: 8 Unique Challenges in Enterprise Selling–and How to Overcome Them

Guest post by David Mattson and Brian Sullivan authors of Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts. Winning, growing and keeping enterprise accounts are challenging objectives that demand the best of the sales and delivery teams and the organization as a whole. Sandler Enterprise Selling is a comprehensive, reinforcement-driven live training program designed specifically...  LearnMore
Preview Our Summer Reading!

Preview Our Summer Reading!

SUMMER PREVIEW SERIES McGraw-Hill is excited to publish some wonderful and innovative new titles in the coming months.   Here are a few highlights and FREE content from our books! IMPOSSIBLE TO IGNORE: Creating Memorable Content to Influence Decisions  This book is a groundbreaking approach to creating memorable messages that are easy to process, hard to...  LearnMore
LEADERS CHANGE LIVES

LEADERS CHANGE LIVES

Check Out Leadership Moments from John Addison, former CEO of Primerica and author of Real Leadership:  9 Simple Practices for Leading and Living with Purpose. Real Leadership reveals Addison’s hard-won lessons for building a rock-solid leadership platform that any business executive can use to steer employees and organizations through good times and bad. He provides...  LearnMore
How to Find Your 'Why' in Life

How to Find Your ‘Why’ in Life

How to Find Your ‘Why’ in Life By John Addison, Author of Real Leadership: 9 Simple Practices for Leading and Living with Purpose In 1981, after I’d been working at Life of Georgia for about a year, I was moved into their management trainee program. A lovely, very intelligent young woman named Loveanne was hired...  LearnMore
Alibaba’s Success Stems from Unleashing the Forces of Grassroots Entrepreneurship

Alibaba’s Success Stems from Unleashing the Forces of Grassroots Entrepreneurship

From THE ALIBIBA WAY, written by Dr. Ying Lowrey. Alibaba’s great innovation was to base its own growth and development on the unleashed entrepreneurship of grassroots enterprises. Previously in China, an individual’s creativity, capabilities, and ambitions were inhibited by social institutions that did not guarantee the rights of free enterprise and by a government that...  LearnMore
Winning the Auditing Game!

Winning the Auditing Game!

HOW TO SURVIVE AN AUDIT By Jeff Schnepper, Author of How to Pay Zero Taxes 2016: Your Guide to Every Tax Break the IRS Allows You filed on time and even paid what was due by April 15th. But none of that is relevant. You just got the envelope from the IRS and you finally won...  LearnMore
Avoid Being the "Innocent Spouse" this TAX Season!

Avoid Being the “Innocent Spouse” this TAX Season!

LOSS OF INNOCENCE By Jeff Schnepper, Author of How to Pay Zero Taxes 2016: Your Guide to Every Tax Break the IRS Allows It was clearly Barbara’s fault. The mutual fund was in her name and she didn’t report the dividends and capital gains. Her story was that she never got a 1099. But, the IRS...  LearnMore
How to Think like a Millionaire Real Estate Agent

How to Think like a Millionaire Real Estate Agent

BIG QUESTIONS AND THE TOP OF THE WORLD With relatively low start-up costs and no hard ceilings, a real estate career seems perfectly tailored for any ambitious entrepreneur. In this industry, your limits are truly self-defined. Your approach, your ability, and your willingness to do the work of real estate sales will be the greatest determining factors...  LearnMore