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The 2 Key Lessons to Create Customers-as-Partners

The 2 Key Lessons to Create Customers-as-Partners

From The Startup Equation: A Visual Guidebook for Building Your Startup, by Steven Fisher and Ja-Nae Duane When you begin building relationships between your business and customers, understand that there are really two ways to create that relationship. Staying Casual: You have something a potential customer may need. You make the sell and an exchange...  LearnMore
8 Ways to Better Engage Your Customers

8 Ways to Better Engage Your Customers

Excerpted from THE COMMUNICATION CLINIC: 99 Proven Cures for the Most Common Business Mistakes, by Barbara Pachter and Denise Cowie. Ways to Engage with People—for People Who Don’t Like to Engage! My customer complained to my supervisor that I answered the phone, “Yeah. What’s up?” I was told that if I wanted to move up...  LearnMore
A Start-Up Case Study: Ann Reardon, the "Baking Queen of YouTube"

A Start-Up Case Study: Ann Reardon, the “Baking Queen of YouTube”

Adapted from Content, Inc., by Joe Pulizzi. Sydney, Australia’s Ann Reardon is the “baking queen of YouTube.” In 2011, after giving birth to her third son, Ann was looking for something to do during her night feedings, so she launched a recipe site called How to Cook That. “I wrote a recipe post every week...  LearnMore
Fall 2015 Preview: Content Inc.

Fall 2015 Preview: Content Inc.

Coming September 2015: Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi. Preview Excerpt from the Introduction: THE CONTENT INC. MODEL In my experience working with hundreds of businesses, and the dozens of interviews associated with this book, we’ve found that there are six distinct steps to the Content...  LearnMore

INFOGRAPHIC: From Adam and Eve to Mass Media

Click Image to Enlarge Excerpt from Likeable Social Media, Revised and Expanded by Dave Kerpen. In the beginning, there was Adam and Eve. Eve said to Adam, “You’ve got to try this apple,” and the first marketing interaction in the history of the world had taken place. It was simple and effective, from one trusted...  LearnMore
The 4 P’s of the Global Content Marketing Cycle

The 4 P’s of the Global Content Marketing Cycle

Excerpt from Global Content Marketing by Pam Didner. In the context of this book [Global Content Marketing], there are 4 P’s to creating a successful global content marketing effort. This model of 4 P’s focuses on the stages of building a global content marketing plan that connects business with customers: Plan, Produce, Promote and Perfect....  LearnMore
The Common Traits of Successful Bloggers

The Common Traits of Successful Bloggers

Abbreviated excerpt from Born to Blog by Mark Schafer and Stanford Smith. After four years of patient and consistent blogging about issues in his industry, biotech, Raman Minhas felt that he was spinning his wheels. “I had built up a blog readership over that period of about 1,000 readers,” the U.K.-based physician said. “And I...  LearnMore

Check out our Staff Book Picks from the McGraw-Hill Professional Team!

Learn about our staff picks for favorite business books. Get the inside perspective from the marketing, editorial and publicity team members! Marketing: Courtney Fischer, Chelsea Van der Gaag and Laura Yieh Editorial: Donya Dickerson and Thomas Miller Publicity: Elena Magg  LearnMore
The Power to Connect Through Visual Storytelling

The Power to Connect Through Visual Storytelling

Guest post by Jessica Gioglio, Social Media Manager for Dunkin’ Donuts and co-author of The Power of Visual Storytelling. We’re Marketing in the Age of Infobesity Consumers are faced with more social media channels and messages than ever before, resulting in a challenging environment for marketers to stand out and drive awareness and action around...  LearnMore

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Follow us on social media to keep up with the latest from our business experts, receive updates about new books and discounts, and stay tuned for great giveaways!    LearnMore
Enter to Win an eReader and eBooks!

Enter to Win an eReader and eBooks!

Ring in the New Year with an  eReader preloaded with 25 of McGraw-Hill Professional’s bestselling business and career books! New York Times Bestselling authors: Coaching for Breakthrough Success: Proven Techniques for Making Impossible Dreams Possible—Jack Canfield and Dr. Peter Chee Crucial Conversations Tools for Talking When Stakes Are High, Second Edition—Kerry Patterson, Joseph Grenny, Ron...  LearnMore
Yelp Lawsuit Shows Critical Nature of Understanding Customer Reviews, Recommendations

Yelp Lawsuit Shows Critical Nature of Understanding Customer Reviews, Recommendations

A guest post by Paul M. Rand President and CEO of Zócalo Group and Chief Digital Officer of Ketchum. Online review site Yelp recently made headlines when it sued a San Diego law firm for allegedly posting fake reviews to its own Yelp page. In this age of social media – where customers share their...  LearnMore